Many clients ask – how many times do I send out my mailing / advertisement or other piece to get a client to act? This question is relevant across marketing disciplines, whether you use direct mail or any other outbound method. Many lawyers are looking for a exact number.
How many touches do you need? My gut says 7-8 over an 8 week period. The touches should include market based data showing how you’re thinking of them with info that can help them and the benefits you can provide.
After this time, try to get them into your database for repeat market based articles. Eventually, they’ll need a lawyer and guess who they’ll call.