Recently there has been a rash of negative news on the legal market.
The Bureau of Labor Statistics reported that the legal industry has experienced 4 straight monthly of losses, while firms deal with a slowing economy. Graduates can’t find legal jobs, and The New York Law Journal's annual NYLJ 100 shows a lack of growth in even the 100 largest private firms. What’s more the outsourcing industry is putting pressure on law firms and legal departments as Pangea3, the Indian legal process outsourcer bought by Thomson Reuters last year, opened its first U.S.-based service delivery office in Dallas.
It’s really hard to figure out whether we’re in a recovery, a soft patch or headed towards another recession. And if you’re feeling the pinch, just think about your clients. They concerned as well as demand for services and products are down across the board.
You can only control so much in this crazy environment. My suggestion is to pay a lot of attention to your current clients. The success of your clients needs to be your ultimate business goal. And for this to happen you need to look at every single thing you do for your clients and ask how you can do it better and with more impact...even in non-legal areas.
Help them succeed and your marketing will get results beyond what you currently can imagine…even in these challenging times.