What Legal Marketing is Not

I hope you’re well and enjoying the spring weather, unless of course you have allergies like me.

The dictionary defines “marketing” as the act or process of buying and selling in a market.

Let me give you some thoughts as to what marketing is not…

1. Marketing is not about you.
2. Marketing is not something you do when revenues are down or you lost a key client.
3. Marketing is not effective unless it’s tied to a vision or a dream.
4. Marketing is not quick.
5. Marketing is not effective unless tied to measurable results.
6. Marketing is not something you do in a vacuum or outside of a “system”.
7. Marketing is not solely something you do to get “new” clients.
8. Marketing is not selling.
9. Marketing is not a brochure or a fancy website.
10. Marketing is not something solely devoted to the “logical” part of your brain.
11. Marketing will generally not “close” the deal.
12. Marketing is not something you do at your desk.
13. Marketing is not sleazy or a waste of your time.
14. Marketing is not something you delegate to someone else.
15. Marketing is not the last thing you should do after all of your work is done.
16. Marketing is not effective unless you’re passionate about what you do and the solutions you provide.

Just a few thoughts.

Stay well.