While writing my book and interviewing hundreds of legal marketing experts, I have come across many unusual tactics to get publicity and business.
But one really caught my eye this past week, when I learned that Rusty Webb, a divorce lawyer from Charleston, W. Va, recently awarded a women a free, uncontested divorce, not including costs, (cheap o) on Valentine’s Day.
Loretta T. of Huntington was the lucky contest winner due to her compelling story about her husband and why she deserved to win the contest. “Ms. T. was ecstatic when she learned that she was the winner.”
Each year on Valentine’s Day, Mr. Webb gives away a free divorce to the person whom he considers most worthy based upon the compelling story they make via internet application to the firm’s website: rustywebb.com. This is the fourth year of the giveaway.
This story reminds me of a billboard for a divorce firm out of Chicago that went up a few years ago with a blunt message: "Life's Short. Get a Divorce.''
The billboard, sponsored by Fetman, Garland & Associates, Ltd., a firm that specializes in divorce cases, featured the six-pack abs of a headless male torso and tanned female cleavage heaving forth from a black lace bra. They eventually were forced to take down the ad, but they certainly got a lot of publicity before it was removed.
So what does this say about legal marketing?
I’m not really sure…
except next year...
I won’t forget to get my wife flowers on Valentine’s Day!