Well the election is over and the best thing that can be said is that all those obnoxious commercials are gone.
However, I am going to miss Christine O’Donnell.
While sitting Presidents have usually lost their majority during a mid-term election, especially when the economy stinks, I can’t help but think Obama lost more than usual because of poor marketing.
He failed to sell his achievements and looked weak against the Republican onslaught. He also failed to view the world from the electorate’s point of view. They were more worried about jobs and the economy…not health care and financial reform.
What does this have to do with marketing your practice?
A lot.
When you think about successful rainmakers, it’s clear they have a different mindset. They view the world from the client’s point of view. They have patience. They seek first to help or educate, and they don’t immediately expect something in return. They are empathetic listeners and truly care about the client.
You may think you know what your clients want, but you may be wrong.
You may waste time giving them memos on unique points of law or stay in contact with them with newsletters that contain complex legalese …which they may find very little use for …thinking to themselves that you’re completely out of touch.
Client development is about serving more clients, solving more problems, and helping more people.
It might be a good idea to ask your clients what they want…that way you won’t be booted out the next time they need a lawyer.
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