My last post to you concerned social media and its explosive growth and its uses for marketing and client development.
The more research I do, the more it appears that using these digital tools is actually working.
Why?
-It’s cheaper than traditional advertising. (high ROI)
-It’s more expansive... hitting more eyeballs and potential clients.
-It’s interactive…not passive or one way.
-It helps get your website priority in the search engine listings.
-It’s a great vehicle to position you as a thought leader.
Look around, traditional media like newspapers, yellow pages, TV, radio, are really hurting.
The recession has made many businesses seek other ways to get visible and it looks like a paradigm shift is in the works.
See the 2 articles attached…they’re very interesting.
http://online.wsj.com/article/SB10001424052748704324304575306581598351428.html
http://www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html
Stay connected!
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