While many of us spend a good deal of time making sure our web site looks good,
is maximized for search engines, have a glossy brochure, develop an excellent
and catchy elevator pitch, write articles, give speeches and all of the other
marketing tactics we are told will work.
While it’s true you need to have some collateral materials and tactics for visibility,
at the end of the day the only 2 things that really matter is:
(i) that you make a compelling offer and
(ii) that you follow up to close the deal.
Work on these two things, do it every day with laser focus,
and you’ll never worry about having enough clients.
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