What's Your Legal Marketing Message?

A lot of law firm marketing looks and sounds the same. 

What about yours? What's Your message?

When deciding on your message, you need to determine what is your irresistible offer, why people should hire you and what’s in it for them. In other words, what’s the quid pro quo? 

Does your message hit a nerve or pain point? Does it address solutions to those pain points?  Do you know what your really wants and how you're going to give it to them? 

Here are some ideas that will align your uniqueness with your message:

 Your reputation in the field
 Your special talents
 Your singular knowledge and approach
 Your trial skills
 Your mediation or negotiation skills
 Your ability to help a particular industry
 The skills you impart to a particular group of people
 The solutions you bring to a specific problem
 The ongoing references or contacts you can provide
 Your credibility in a particular field of knowledge
 Your personal accomplishments and results
 The client’s intrinsic trust in you
 The long-term results that the client will achieve

Whether it’s by practice, industry, problem, or a particular group of people,  your message is how your clients will view you and it will be the reason they want you as their attorney.  It represents the major advantage or benefit a client gets from hiring you (more pleasure or less pain) combined with an irresistible offer and a powerful experience. It’s targeted and strategic and sets you apart by making your solution the thirst quencher your client is craving. 

Hopefully, it's also fun and enjoyable.