The Phone is Your Best Marketing Tool

The economic situation is very serious.  With layoffs increasing, sales and profits depressed, and global turmoil, it's clear that this deleveraging is going to take some time.  Since you're probably reluctant to spend any serious money on marketing your law practice...why not just pick up the phone?

You don't need fancy software, a flash website or sophisticated equipment to make money. You can do extremely well with a legal pad, your rolodex, and a telephone.  Call your clients, friends, network and everyone you know just to say hello and ask them how they're doing.  Then listen carefully...really carefully and you'll pick up some ideas as to how you can help them in this difficult time.  People are fearful and as a lawyer, it's a perfect time to show you care and are there to help...in any way you can.

While you're at it, update their email and cell number to get them into your electronic database.  No doubt you'll hear something that requires a legal solution.  Then you can provide a solution to them even before they asked.

Your phone and an empathic ear is all you need to market your practice.