Everyone is being adversely affected by these difficult times. Whether it's real or being driven by fear, the fact is that for many people the downturn is causing a lot of stress and anxiety.
This holiday season is a perfect time to show how you're concerned about your client.
So, forget about the boring and traditional holiday cards, and send something warm, yummy, and comforting. You know what your clients like...just make it memorable.
And then follow-up with a call...not an email... and ask them how they're doing... and just listen. You'll get a lot of new ideas on how you can help them and serve them better in the coming year. That's real marketing.
Happy holidays!
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