Dominate Your Practice Niche

Focus is the key to many endeavors and marketing a legal practice is no different.  In many ways, clear and determined focus into the type of law you want to practice and whom you want to serve will dictate the pace and speed of your success.  Listen to Arthur Pressman, partner at Nixon Peabody, and an international expert at franchise law, describe in detail how he came to dominate an area of the law and become internationally known and successful.  The steps are there just waiting for you to take the lead.

Click here to listen to Arthur's interview:  Download arthur_pressman.mp3