Is There a Magic Bullet to Legal Marketing?

Whenever lawyers of any kind gather to network or chat, the first question of consequence tends to be: “How do you find your clients"?  This might also be phrased as “How do people hear about you?” or “How do you market your services?” or “How do you generate leads?”  Typically, shared responses cite “referrals,” “word of mouth” and “networking” as best bets, with “advertising” as loathsome last but (for some) necessary evils. And when new clients do come around, all agree, they may bolt without warning toward a better deal across the street. It’s a frustrating and constant game of catch-up, missed goals, back-to-the-drawing-board… perpetual boom and bust!

Yet according to Ken Lizotte, Chief Imaginative Officer, and author of a new book from McGraw Hill called "The Expert’s Edge: Become the Go-To Authority that People Turn To Every Time", there is a magic bullet.  A crisp, fun and comprehensive guide, The Expert’s Edge outlines little-known yet proven techniques that can lift attorneys and their firms to the top of the heap.

To listen to Ken's interview...click here:  Download ken_lizotte.mp3